”A product can only keep its value if it also keeps its beauty, keeps its function, and that it is repairable. That you can sell it at auctions or vintage markets or pass it on to the next generation”.
These are the words of David Obel Rosenkvist, who is Chief Commercial- and Chief Creative Officer at the Danish lighting company Louis Poulsen. David, who has a solid experience and insight into long-lasting designer products from various companies, is my guest on today’s show.
We discuss a lot of interesting things about products with a solid “natural” sustainable element like high-end quality design products like Louis Poulsen. You can hear David sharing that Louis Poulsen is not communicating their sustainability efforts massively because they are afraid of being accused of greenwashing. He also has some great advice based on their key learnings in the area of sustainability, changing targets, admitting errors, and communicating about them!
We discuss
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