Description

The future of the fashion industry and its innovation potential is the pivot of today’s podcast. We all have some form of relationship with the fashion industry, whether we choose to wear high fashion or go for fast fashion. Regardless, we all wear clothes. But as you probably know, manufacturing of clothing is considered one of the more problematic sectors from an environmental point of view. The industry produces approx. 10% of the greenhouse gases and is the second largest consumer of the world’s water supply. 85% of textiles end up in landfills and are incinerated. (* see source links below). So, what does a smaller Danish player, fashion brand Munthe, have to say on the matter?

Join today’s podcast where my guest is Frank Toft Nørgaard, CEO of Munthe. He believes that rules and legislations will be necessary for the industry going forward, that you cannot be in the textile business without acting more on sustainability and that the future for sustainable fashion among other things lies in using the products more and for a much longer time.

We also discuss:

• Demands from key customers for fashion brands to document their sustainability results
• Munthe’s upcoming platform where customers can resell their used Munthe clothing
• The need for a deposit scheme on clothing, like there is with glass, plastic and cans in some countries, where you get money back upon return
• The need for fewer fashion cycles (In Europe, fashion companies went from an average offering of two collections per year in 2000 to five in 2011 – source link below)
• Munthe’s expectations for the future and the fact that they’ve created an ESG strategy, put it on paper and will try to map where they are
• Whether or not you can earn money by being a sustainable fashion producer

Links:

• Munthe: https://www.munthe.com/
• Naja Munthe – Woner and Founder of Munthe https://www.instagram.com/najamunthe/?hl=da
• Sources for numbers above from World Economic Forum: https://www.weforum.org/agenda/2020/01/fashion-industry-carbon-unsustainable-environment-pollution/

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If you have questions, comments, or suggestions for future podcast episodes please contact me at js@bwimpact.com or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

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