Today, I’ll invite you into a story from Malmo in Sweden, where a small sign producing company, Accus, has transformed and boosted their business via the circular business thinking. It’s an interesting story not only about more sustainable materials but also a story about the power of finding and living by one's purpose and mission. The result is a significant personal satisfaction, stronger client relations, a better environmental and human impact and the clarity to kindly rejecting customers, if they want a sign that Accus regards as “not needed”.
My guest today is CEO André Zandelin from Accus, a company that designs and manufactures high quality signs on buildings. André tells the story of how Accus has become much more successful after changing their mindset and identity.
“Before we saw ourselves as “providing a product” but today it is much more about everything around it: the solution, the service, the value, the function of the product. With this approach, you have a very different and much more meaningful conversation with your customers”, he says.
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