Is it a superpower to be a company with a “force for good” mindset when it comes to attracting investors in today’s world? Yes, says my guest on the show – as long as you’re not using it as a substitute for good, sound commercial business modeling. But if it is in addition to a sound business model, then it's a superpower and quite a massive one too, he says.
My guest is James Church, author of the international bestselling book, “Investable Entrepreneur”, and co-founder of the multi-award-winning investment readiness agency called Robot Mascot. James generously shares his great tips about investing, both seen from the investors’ side and from the businesses point of view. For instance, James takes us through the “two investment killers” as he calls them and the three critical fundraising assets you need to know about.
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