Is sustainability just something that salespeople shy away from? Or is it more something that can be an asset in sales? Yes to the final question, according to my guest today. Sustainability presented and packaged correctly is a major potential sales superpower – if they can communicate it correctly to the customer.
My guest today is Amanda Downs, who has more than 35 years of experience in sales. She works with commercial leaders and their teams on strategy and one of her key points is: Sell to the customers “why”. For a sales department, this does not necessarily come easy and without training. All teams in fact, from product development, procurement, marketing, management to sales, need training to understand and communicate about their company’s sustainable products. Get great tips from Amanda Downs in this season’s final episode.
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