Michele LeSage has spent four decades helping organizations—from construction firms to Lucasfilm—turn branded merchandise into memorable, referral-generating experiences. In this conversation, she shares how creativity beats catalogs, why “sales without compassion” fails, and the routines and networks that keep her business moving. We also cover practical promo strategy (like why sticky-note cubes are sneaky-powerful), succession planning, work-life rhythms, and the happiness mindset she’d put on a billboard.
Michele’s Journey Into Promotions 00:00:53
Creativity, Client Care, and Cookies 00:05:53
Staying Consistent and Leading by Example 00:08:19
The Value of Tangible Marketing 00:13:52
Life Balance, Self-Care & Staying Energized 00:24:18
Michele LeSage - LinkedIn | Website
Jonathan Mahrt – LinkedIn | Instagram | Website
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