Description

Summary

In this conversation, John Rushworth from Spark Plug Marketing shares his journey from startups to establishing a successful digital marketing agency. He discusses the importance of helping small businesses succeed, common mistakes they make in digital marketing, and how to maximize their online presence.

Takeaways

• John's family has a long history in farming and marketing.
• He started Spark Plug Marketing to help small businesses succeed.
• Common mistakes include underutilizing assets like email lists and social media.
• Clients typically see returns within three months of working with Spark Plug Marketing.
• Maintaining an active online presence is crucial for small businesses.
• AI is changing the landscape of digital marketing.
• Google search ads provide the best ROI for small businesses.
• Effective budgeting is key to successful marketing campaigns.
• Influencer marketing can be a powerful tool for small businesses.
• Physical exercise can enhance mental clarity and productivity.

Chapters

Family Legacy in Farming and Marketing 00:00:00

The Journey to Spark Plug Marketing 00:03:10

Helping Small Businesses Succeed 00:06:05

Common Mistakes in Digital Marketing 00:09:05

Maximizing Online Presence 00:12:02

The Impact of AI on Marketing 00:14:58

Finding Value in Ad Spend 00:17:56

Tools and Processes for Success 00:20:57

Unique Selling Points of Spark Plug Marketing 00:23:45

Leveraging Social Media Platforms 00:26:58

Influencer Marketing Strategies 00:29:48

Budgeting for Digital Marketing 00:33:00

Advice for Budget-Constrained Businesses 00:36:05

Final Thoughts and Recommendations 00:38:49

Links

John Rushworth – Website

Jonathan Mahrt – LinkedIn | Instagram | Website

Links to all books mentioned on the show

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