Dr. David Crockett is an Associate Professor of Marketing at the University of Illinois at Chicago. His primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. He seeks to investigate the creation, manifestation, and resolution of class and racial inequality in the marketplace and explore public policy initiatives designed to alleviate inequality. In this episode, he, and Dr. Evans discuss representation of Blackness in advertising, intentionality in corporate marketing efforts towards diversity and inclusion, and what it means to teach these subjects in predominantly white institutions.
Uncommon Naledge is hosted by Dr. Jabari Evans and edited and produced by Olan Domer.
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Original music for introduction and outro produced by Michael "Double 0" Aguilar.