Stephanie Olson, the Founder and Campaign Director of RestauWant, discusses the inspiration behind founding RestauWant and how her journey began in the hospitality industry.
RestauWant offers full-service digital marketing solutions for restaurants, with a focus on optimizing ad spend and creating compelling storytelling campaigns. They help restaurants increase revenue by incorporating different event types, upselling, and diversifying campaigns.
Stephanie emphasizes the importance of integrating all marketing efforts and tracking the performance of ads to ensure cost-effectiveness. She also highlights the role of photography and video in capturing attention and conveying the unique value of a restaurant. Looking ahead, RestauWant is excited to work with new restaurants, grow their team, and continue making a difference in the industry.
*Timestamps*
00:00 Introduction
01:22 Inspiration behind RestauWant
04:00 What RestuaWant works on
05:54 Integrating the art of story-telling to video strategy
08:17 Focusing revenue by incorporating marketing campaigns
14:24 Creating Efficient and Effective Marketing Strategies
20:55 Competing for restaurant customers with creative advertising
23:51 The Importance of Moments of Truth in the Restaurant Industry
25:35 Managing reputation by encouraging positive reviews online
29:02 Staying Up-to-Date with Marketing Trends in the Hospitality Sector
30:35 Advice for Improving Online Visibility and Engagement
32:46 The Role of Photography
34:48 Future Trends in Digital Marketing for Restaurants
36:06 Dream marketing campaign
38:11 What's Next for RestauWant
