Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we’re analyzing the successes and hiccups of the Disney+ launch.
Tune in to hear practical business lessons that you can apply to your small business launches. We cover pricing and bundling your offers, why you need to have flexibility during a launch, and more in this episode!
Listen now and discover:
- Business lessons learned from the Disney+ launch and how they apply to your small business
- Why a variety of bundling options are important for making the sale
- Why a plan during a launch should be treated like a guide instead of a finalized execution
- Why being able to deal with tech issues in a smooth, calm, and quick way will keep your customers happy
- How conversations about a product launch on social media can create FOMO (fear of missing out) for some customers and increase your sales
- The psychology behind being part of a bigger collective of people and why it’s important
- Why sometimes you have to go through a launch in order to have revelations and new insightsBusiness lessons learned from the Disney+ launch and how they apply to your small business
- Why a variety of bundling options are important for making the sale
- Why a plan during a launch should be treated like a guide instead of a finalized execution
Your small business takeaways:
- Whether you’re launching for the first time or re-launching a beloved product, remember that your launch plan should be fluid and flexible so you can roll with the curveballs that come your way.
- Learn from hiccups and mistakes so next time you can optimize and focus on continuous improvement in your small business
- Implement a post-mortem after a launch - review the successes, the challenges, and areas that can be improved upon so the next launch runs more smoothly
- Make celebration part of the launch process!
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