Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we’re diving into the Disney Transportation Network—the system that supports their profit generating activities.
The Disney transportation network is designed to improve the customer experience, enhance the happiness of customers, and tactfully keep all revenue within Disney World. Learn how their transportation systems and operations can be applied to your own small business and profit potential!
Listen now and discover:
- Why the transportation system at Disney inspired us to start this podcast
- The importance of Disney’s numerous transportation options and the newest addition to the Disney Parks transportation system
- Why Disney invested millions of dollars in the infrastructure of the parks and how it brings in more revenue
- What the “Disney Bubble” is
- The importance of the bus countdowns update on the My Disney Experience App
- Why Disney recognizes the importance of the Disney bus drivers and compensates them generously
- Info about the new Sensation Six buses and how they will elevate the customer experience
Your small business takeaways:
- When you create an ecosystem that you can contain your customers within, you discourage them from heading to the competition because everything they need comes from you.
- A post consumption process (i.e., bonuses after an initial purchase that continue to elevate the customer experience) sets your customer up for success, but also re-engages them with your brand and products
- Consistently engaging with your audience/customer and giving them a wonderful experience build trust
- Offer tools and resources that compliment your core offering to keep your customers in your ecosystem longer (aka one stop shop)
Resources Mentioned:
