Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience.
Listen now and discover:
- How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it
- Disney’s struggle to remain relevant with millenials and how they changed their marketing for a tech-oriented generation
- How Disney capitalized and monetized the Purple Wall phenomenon
- The ways Disney made the entire park experience entirely Instagrammable and social currency for their peers
- The way Disney makes the entire experience immersible (like with the Play Disney Parks App)
Your small business takeaways:
- How you can capitalize on what your customers are asking for
- Look at the micro-trends and habits of your audience - how are they consuming content and tailor your content to that
- Strategies to get better understand your audience, their interests, and how to connect with them
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