This week’s guest is Sara Dunn of Sara Does SEO.
Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.
Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.
In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done.
I hope you enjoyed this conversation as much as I did. Admittedly, I know very little about SEO and I was so thrilled to be able to speak with Sarah and ask the questions that I've always had. And boy, does she deliver with great advice and action steps for us. It's the kind of episode where I hope you feel more excited about the knowledge rather than overwhelmed about this topic that often is so daunting.
In this episode:
- SEO is essential for wedding planners and vendors to improve their online visibility and attract potential clients.
- Understanding what people are searching for and using their language in website content is crucial for effective SEO.
- Blogging, particularly venue spotlights, can significantly improve search engine rankings and showcase expertise.
- Consistency in blogging is not as important as the quality of the content. Having educational content, such as blog posts, on your website is valuable for attracting and converting potential clients.
- Ranking for specific keywords is not the only path to success in SEO. Ranking for venue names and advice articles can also drive website traffic.
- Creating a strategic list of blog post topics related to your location can showcase your expertise and attract potential clients.
- Not every planner needs to do SEO. It depends on your goals, growth plans, and target market.
- Expanding into new markets through SEO can be challenging, and it is important to have local connections and resources to establish authority.
- Optimizing the home page of your website with a specific keyword is crucial for SEO success.
- Not every page on your website needs to be SEO-optimized. Focus on strategic optimization rather than trying to optimize every page.
- When hiring a web designer for SEO services, ask specific questions about what they will do and manage your expectations.
- Check website statistics and use Google Search Console to evaluate the performance of blog posts and understand what keywords they are ranking for.
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