Description

How to systematize your Plumbing & HVAC marketing

On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He's a world class consultant on how to run an effective, efficient & profitable Plumbing or HVAC business, is a long time columnist for Plumbing & Mechanical Magazine & recently published an amazing book called "The 7-Power Contractor".

How to market your business as a Plumber or HVAC Business Owner

On this episode Al Levi shares some tremendous insights on how to market & advertise your business. A few key takeaways:

• How much should you budget for marketing? What % of your revenue should you invest back into marketing your Plumbing or HVAC business?
• A proven formula for using direct mail to drive consistent lead flow in your business.
• He shares his amazingly crafted USP (Unique Selling Proposition) that you can definitely learn from.
• How to leverage Social Proof (reviews & testimonials) in your marketing materials to drive even better results. He even shares some specific techniques to make your testimonials more believable.
• He shares a secret he learned from Frank Blau about how to increase your profits by 40% by serving the needs of your customers on their schedule (after typical business hours) and explains how to shift your schedules to make it happen.
• He dives into the concept of "BURST Marketing" and when it makes sense to run a BURST campaign in your area.
• He shares his TOP 3 most effective marketing techniques and the ones that he has found to be less valuable as the years pass by.

Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now:

If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to http://appleseedbusiness.com/shop.

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews:

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The post Interview with Al Levi appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.