This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

PNR 178: The New Content Business Model Awaits

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Description

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance.

This week's story links:

Second By Second Breakdown of the Kendall Jenner Pepsi Ad
https://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html

How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability
https://www.themediabriefing.com/article/james-tye-dennis-bmas-2017

Zazzle Produces Research On The State of Content Marketing In The UK - 2017
https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/

EPISODE SPONSORS
PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178b
 
Parse.ly and the State of Content Analytics.  Download here: http://cmi.media/pnr178

RANTS AND RAVES
http://adage.com/article/special-report-4as-conference/ipg-s-roth-industry-appropriately-concerned-google-ads/308537/
http://www.cbsnews.com/news/hooked-on-phones/

TOM - Stockman Insurance
http://www.spokesman.com/stories/1996/apr/23/chicago-firm-to-buy-farmer-stockman-magazines/
https://www.farmerstockmaninsurance.com