Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike.
The Big Stories:
When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the line between branded content and binge-worthy entertainment. Read more →
From Tackles to Talk Shows: The NFL’s Broadcast Boot Camp trains players to pivot from pads to teleprompters. Is this a new playbook for employee-driven media? Read more →
Redline, Red Flag: Creators push back on restrictive contracts, but many brands are saying “no edits allowed.” What does this mean for the creator–brand relationship? Read more →
Marketing Winners of the Week:
Taylor Swift (once again setting the standard for creator-driven marketing)
MSNBC’s bold rebrand
Billy Joel (yes, he’s still moving the needle)
Rants & Raves:
A surprising return to print media: why it may be smarter than you think
A deeper dive into the true meaning of “rented land” in today’s marketing mix
Key Takeaway:
Content marketing isn’t just back. It’s maturing into a stronger, more essential discipline. Brands and creators who double down on owned media, storytelling, and consistency will be the ones who thrive in this new golden age.
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Get all the show notes: https://www.thisoldmarketing.com/
Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.
Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/
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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
