Mark Machado chats to Sports Marketing Expert Amar Singh about how the Indian Premier League became one of the most financially successful leagues in the world.
Read Amar's Substack here:
https://thesportsmarketeer.substack.com/p/masala-coke-marketing-how-the-ipl
Follow Amar on twitter here:
https://twitter.com/amarjourno
Follow the Murali End here:
https://twitter.com/MuraliPod
