Become A Successful Franchisee - Max Emma and Lily Patrascu
Max Emma, with 12 franchises already established, is the visionary behind BooXkeeping, the only bookkeeping franchise in the U.S. market. His journey into franchising began after discovering the value of systematized support for new business owners and realizing the impact a structured approach could have in helping others succeed. With BooXkeeping, he provides franchisees a comprehensive playbook to avoid costly mistakes, ensuring smooth scalability and consistency in service. By focusing on bookkeeping within the franchise sector, he has become a trusted resource for 98 franchise brands, including industry leaders like Sport Clips and FastSigns. Through BooXkeeping, Emma aims to empower franchisees with reliable tools to build a successful business in the financial services industry.
About The Guest
Max Emma’s journey from the former Soviet Union to American entrepreneurship began at age 18 when he arrived in the United States with no money, friends, or English language skills. Determined to support himself, Max worked through college and graduated with honors in finance from San Diego State University. After a brief career in corporate finance, he decided to pursue something more meaningful, leaving his job to join a family landscape maintenance business. Max swiftly transformed it into a landscape construction company, scaling it from three to 96 employees.
In 2008, however, the financial crisis hit hard, and the construction industry slowed to a standstill, leaving Max with a business burdened by debt. Through this experience, he found a new purpose: to help business owners avoid his mistakes by making financial information accessible and timely. From this vision, BooXkeeping was born.
Today, BooXkeeping has grown into a preferred provider for over 95 franchise brands, serving clients across all 50 states. Inspired by his exposure to franchise systems, Max expanded BooXkeeping into a franchise operation, now empowering 11 franchisees across the U.S. Recently, he also launched a franchise brokerage, offering individuals over 600 franchise options to pursue the American Dream, entirely free of charge.
Outside of work, Max is an avid traveler, having visited 44 countries and 26 U.S. states. He enjoys reading, live theater, and fitness. Max treasures time spent with his two kids and friends and finds relaxation in a single malt scotch and a Cuban cigar.
Max Emma’s story is a true American Dream, inspiring countless entrepreneurs along the way.
For more info about Max Emma, visit: https://www.franchisewithmax.com/
Timestamp
0:00 Introduction to Franchising
0:06 Meet Max Emma: Franchisor and Consultant
0:22 Journey from Soviet Union to Franchise Success
1:25 Importance of Franchising
1:43 Bookskeeping: The Bookkeeping Solution
2:50 Franchise Consulting and Decision Making
3:12 Benefits of Choosing a Franchise
4:54 Max's Franchise Success and Achievements
6:43 Consulting Services and Franchise Opportunities
10:35 Bookskeeping's Unique Selling Proposition
12:18 Choosing the Right Franchise
18:56 Costs and Transactions in Franchising
21:04 Key Factors for Franchise Success
22:43 The Role of Marketing in Franchises
27:44 Innovation and Idea Implementation in Franchises
29:53 Contact Information
About The Host
Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people.
Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate.
If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: www.lily.global/podcast -
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We don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.
We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at hello@lily.global.
Awakened Titans Podcast - with Lily Patrascu shares mindblowing conversations with influential business titans so you can manifest abundance, love, joy, success, through exponential business growth, innovative products and services, time/money management, property investment, funding, startups, quantum awakening, quantum manifestation, quantum healing, quantum miracles, motivation, high achiever habits and more!
