Beyond features and benchmarks, what truly drives user engagement in AI? Lukas Egger explains why "engagement in AI is not just about knowledge or utility, it’s about emotional connection." This episode explores how human-like interactions with generative AI are creating unprecedented emotional bonds, fundamentally changing product perception and customer loyalty. Discover the power of "industrialized empathy" and why users are even downgrading products for preferred "personalities." Lukas shares thought-provoking insights on why understanding and mastering the emotional dimension of AI is fast becoming a critical competitive advantage.
