Welcome to Analytics distilled, where we cover all things data and analytics. On this episode we meet Michelle Beetar from FICO, a global data and analytics company. She joined us to talk about her journey in data analytics and how that lead her to be the Managing Director of FICO. She shares her insights, highlighting that the key to big data is how we operationalise data and how companies who harness the power of data, are winners in these competitive times. She also openly shares some of the challenges she faced throughout her career and personal life and how she navigated these tough times and pushed through. Michelle is an advocate for gender equality, the environment, effective leadership and gives us noteworthy tips on how to support women in data.