DittoFeed is an open-source customer communication platform designed to combat vendor lock-in and rising costs associated with proprietary systems. It offers a flexible, developer-friendly alternative for managing marketing and transactional messages across multiple channels like email and SMS. The platform provides a visual drag-and-drop interface for creating automated customer journeys, advanced segmentation tools for precise targeting, and a flexible templating system for personalized messages. A key feature is its embedded components, allowing developers to integrate DittoFeed’s dashboard functionalities directly into their own applications, potentially saving a year or more in development time. DittoFeed is built on modern, scalable technologies including TypeScript, Postgres, ClickHouse, and Temporal, with robust APIs and SDKs for seamless integration. For enterprise users, it offers advanced control features like programmatic management of multiple workspaces and white-labeling options. The platform also emphasizes quality assurance with features like branch-based Git workflows and a testing SDK for automated campaign validation. Future roadmap items include enhanced user grouping, identity resolution for a unified customer view, and AI-powered LLM integration for faster campaign creation. Ultimately, DittoFeed aims to provide businesses with the power to move fast through its low-code tools while minimizing proprietary risks and ensuring price stability through its self-hosting capabilities.
