In this episode of the Berylls by AlixPartners podcast we talk about how automotive marketing and sales are evolving: How to navigate growing electrification und digitalization and shifting customer expectations.
(00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director
(01:10) What word describes best the state of automotive sales?
(01:42) Dealers are here to stay!
(03:13) The importance of personal and direct consumer contact
(03:42) The possible impact of AI for sales and marketing
(05:09) Barriers for growing shares of electric vehicles (BEV)
(06:46) Vehicle lifetime as a chance for higher OEM profits
(08:06) Needed structural chance within OEMs setup to match market needs
(09:45) Refocusing as a chance for automotives future sales and marketing
(10:45) Outro
Visit or Berylls.com Website for further infos and reading:
https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/
https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/
https://www.berylls.com/bev-sales-unlocking-private-demand/
https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/
https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/
