What makes one product seem more authentic than another?
In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility through storytelling, material culture, and emotion—and what that reveals about change inside organizations.
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Full transcript, photos, and related resources:
https://www.podcastorperish.ca/episodes/episode-050-maxim-voronov
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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.
