A title race going down to the wire, a roll call of young, marketable drivers with huge global followings and an audience that’s getting younger and more diverse. Right now, Formula 1 is the envy of other sports.
We assess how a sport often maligned as boring and predictable has reinvented itself through social media, esports, streaming and Netflix.
We speak to Red Bull team principal Christian Horner, F1 boss Stefano Domenicali and find out how the sport is finally making its mark in America.
Panel: Sarah Mulkerrins, Dan Roan, Nesta McGregor, Andrew Benson
Producer: Sam Sheringham
