One of the first elements of brand cool is the words and language that a business uses to convey its messaging to get its ‘why’ across to its customers and fans.
We talk and talk and talk and talk. It's much harder to be succinct.
And for this language to work in your brand, it's got to be sharp. It's got to be punchy because these days nobody reads.
So let's look at some of those pieces and what they are, the brand cool words that I want to take you through today:
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