One of my favorite lines from my book The Million Dollar Dog Brand is ‘Be The Fox Pee.’
Sounds crazy. Well, what’s really interesting fact is that apparently fox pee is one of the most stimulating smells in the world for dogs.
They love it. They go absolutely mental for it. They can't deny it. They want to roll in it, lick it.
You want to be absolutely insatiably absolutely crazy making to your customers and clients that they absolutely are obsessed with.
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