One of the things that seems a little bit funny to us when we start to get out there and try and market for the first time as entrepreneurs is just how hard it is to really get people to notice what we're trying to say.
There are so many businesses and products in the marketplace and it is so hard to get noticed.
And one of the most important ways is to craft communication that really stands out from everybody else's. But this is quite a task. This is not an easy thing to do and every brand and business is trying to do it.
One of the secrets to making this work is to do what seems completely opposite to our nature as human beings and logical creatures. And that is to talk less about what we do and to talk more about why we do it.
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