What is normal?!
If there's one thing that most of us have in common that we are programmed and taught as early as we can remember, it's that we're supposed to be normal. We're supposed to be just like everybody else. We're supposed to fit in because if we stand out, then people make fun of us, they call attention to us, and that can be literally the most horrifying thing when you're a kid or a teenager to stand out, especially if you feel like you stand out in a way that you feel a little insecure about.
If you want to build a brand, the time for fitting in is over.
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