One of my favorite books (and probably one of yours too if you’ve read it) is Big Magic by Elizabeth Gilbert. If you haven’t read it - move that to the top of your reading list! Nearly every page of Big Magic is quotable, but one of my favorite bits:
“Do whatever brings you to life… Follow your own fascinations, obsessions and compulsions. Trust them. Create whatever causes a revolution in your heart. The rest will take care of itself” - Elizabeth Gilbert
Elizabeth is talking about Creativity - but this sort of how I think of our lives as brand builders. We don’t have to limited by the unoriginal thinking and boring, confining structures that normal people get stuck in. We get to trust and follow our fascinations. I believe building a brand and a tribe, instead of just a business, is where that whole ‘the rest will take care of itself bit’ actually becomes true...
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