The traditional definitions of success don’t lead humans to happiness.
Today I want to tell you about where the idea of ‘magic maker’ comes from, and give you a bit more insight into what it means to be or aspire to be a magic maker.
As I set about to evolve my own brand, what I stand for, why I do what I do… I’ve excavated great depths, look for the deep roots and wellsprings of meaning beneath potentially superficial skills like photography, graphic design and marketing strategy. What I discovered, is that my superpower is to actually that process itself - helping others find THEIR OWN versions of these roots and wellsprings.
But the reason I CARE about that, has very little to do with helping them build a ‘successful business’. Why? Because in my experience the traditional definitions of success don’t lead humans to happiness… and while MOST people start out wanting to be ‘successful’ in order to fuel their ego, their bank account, to achieve prestige, impress their absent parents, prove they’re smart or independent… the reality is once you have ticked all the boxes of superficial success, wealth, prestige, recognition and performance… you are likely to find yourself in a state of misery… burnout… stuckness… even hopelessness.
Magic Makers rise above this fate, and today we're going to uncover WHY...
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