Our first speaker announcement is here! Meet Louise Brogan, a LinkedIn specialist based in Northern Ireland. She's going to be onstage at UpLift Live to speak about LinkedIn company pages.
TRANSCRIPT
… You should really have one because it gives you double whammy for more bang for your buck, as they say …
This is Mission Control. It's time to find out who the first speaker is at the UpLift Live conference.
Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.
Intros are out of the way so it's time to hear from our speakers.
OK, our first speaker announcement is here, and it is the wonderful Louise Brogan. She's based in Northern Ireland and is going to be onstage at UpLift Live to talk about LinkedIn company pages.
Let's hop aboard and get to the interview with Louise!
Louise Brogan, thank you for joining us on the UpLift Live podcast.
You are going to be our first speaker announcement for the conference next year.
Welcome and tell us why did Mission Control pick you as our speaker for this event? What do you know about LinkedIn? John, can I just say I am so excited about this whole thing! I'm so delighted to be asked to come and speak at UpLift Live.
I can't wait to meet all the people who are going to be there.
So, for those of you who don't know me, my name is Louise Brogan.
I run a company called, well, it's actually called Louise Brogan Ltd but it's LinkedIn with Louise.
I have been writing, talking, making videos about LinkedIn, probably only LinkedIn, for about 5 years.
Started my business about 10 years ago.
I wrote the lots of people will know me through.
I used to write all the articles on LinkedIn for Social Media Examiner.
And there's nothing I love more than getting in front of an audience and talking to them about how they can use LinkedIn for business.
I have a podcast that I think it's about 5 years old now called LinkedIn with Louise, a YouTube channel called LinkedIn with Louise.
If my name hadn't been Louise, I'm not sure what I would have called everything, because I like a bit of alliteration.
So, yeah, that's me.
I'm based in Northern Ireland.
I work with a team of fabulous writers.
We create content for companies who are mainly in the US and some also in the UK and Ireland.
And I love everything geeking out about LinkedIn, a little bit like you, John.
Fantastic.
Well, thank you for making the trip over the water to come and see us.
You are not going to be the only speaker who is not on the UK mainland.
I'll leave it at that for now.
And well done on the YouTube channel as well.
I've struggled to get people to follow my YouTube channel.
You've got 7000 subscribers or am I my way off? 7000 subscribers, I just hit 850,000 views.
Fantastic.
Yeah, get some YouTuber friends in your life, John.
That's how I that's how I managed to figure out how to do so great.
So, we've got a serious LinkedIn operator here, someone who's got their own podcast, their own successful YouTube channel, and you are going to be speaking to us about company pages, which is a very common question.
I don't really specialise in them although I've got a few myself.
Tell us what's moving and shaking on company pages.
I mean, bear in mind that we're still many months away from the event.
So, no doubt everything will have changed by the time the event comes around.
But what are some of the things that we need to know or some of the pitfalls that people fall into with company pages? I think actually, company pages are the poor, neglected part of LinkedIn for a lot of people, but actually, they're a really, really powerful tool.
One of the analogies I like to describe as to why people should consider their LinkedIn company page.
And bearing in mind, of course, there are companies, like there's 60 million company pages on LinkedIn.
And you have the solo entrepreneurs right up to the global multinationals who are using these company pages.
But if you imagine being at an in person conference, like UpLift Live, and you and I walking around the room and chatting to people, John, are the individuals the personal profiles on LinkedIn.
And when someone is intrigued by what I'm saying on stage, they want to find out more about me and my company.
So, they might go over to the popup banner or the sponsor booth at the event.
And that's how I kind of see the company page.
It is a bit more of your traditional marketing place on LinkedIn.
You should really have one because it gives you double whammy for more bang for your buck, as they say on LinkedIn.
But there's lots of little tools that people are using.
One of the key things I love on LinkedIn company pages are the newsletters.
My clients have great success with the LinkedIn newsletters on their company pages.
Because when they are published, the people who are subscribed to them receive them in their inboxes.
And quite often the people that could be following your company pages might be somebody in that corporate role, who wants to get in touch with you to find out more about your services.
And the newsletter arrives in their inbox outside of LinkedIn.
So, into their Outlook or their whatever email inbox they're using.
And people really take notice of that.
So, that's a tool that I really love.
And lots of there's lots of tools around employee engagement and employee advocacy, and that you can use on LinkedIn company pages as well but I'm not going to tell you too much about it because I want to save it all for Birmingham in March.
Good stuff.
I've got my own newsletter but it's only the personal one.
I've got my hands full running that one and LinkedIn recently announced that you can have up to 5 of those now, no idea why.
A lot to keep up with! So, anyway, if you want to buy a ticket and come along and see Louise and lots of other top apex operators of LinkedIn speak onstage in Birmingham next year, the details are on the screen.
And for anyone who's listening to the podcast, if you go to uplift-live.com that will take you to the page where you can buy yourself a ticket.
And we are looking forward really to this event.
It's the first of its type that I'm aware of.
You can tell me if you know any different, Louise, but I looked around for events that were specifically about LinkedIn.
I couldn't find any, certainly none in the UK.
So, we thought it was about time to get some of our friends together and really go nerdy and deep and talk about some of the some of the topics that you don't often get at other marketing events.
And that was the birth of UpLift Live.
I actually think, John, people will travel quite far for this, because as you say, there aren't really too many LinkedIn.
I know there's one in Denmark that is focused on LinkedIn, there's definitely not in the UK and Ireland.
I'm not really sure that there's one in the US or Canada either.
I just think the power of being in the room of other people who are also really interested in what we're all going to be talking about, it's going to be phenomenal.
It's going to be such a brilliant event.
And I certainly will definitely be a speaker who is very happy to chat with everybody who's at the event.
It's not to be one of those events where, you know, you're at the roped off area.
I can't speak to the speakers.
So, I'm really looking forward to meeting the whole community and just, it's going to be excellent.
And also hearing from all the other speakers.
I mean, it's not often you get to go to a conference where you're speaking about one thing, and everybody else is speaking about something completely different that you're not really interested in.
I think all the speakers are going to be really interested in what every other speaker has to say as well, which again, is a really powerful thing.
I think it's going to be an excellent event.
Can't wait.
Fantastic.
Thank you, Louise.
And yes, I very much hope that there's going to be some intermingling between the speakers and the attendees.
I'm all about that, really.
And hopefully, because we're targeting people who are really either LinkedIn specialists or power users or enthusiasts about the topic, then hopefully we can all get nerdy together.
I'm really looking forward to it, so is Gus and Jeremy, who's helping with the co-organising event.
Thanks again for being our first speaker announcement.
Really excited about this, Louise.
I will see you in Birmingham in March.
Can't wait! Excellent.
Thanks, John.
Thank you so much!
That was fab! Big thanks to Louise for being our first speaker announcement. We can't wait to bring you more speakers soon!
If you're ready to get onboard, grab yourself a ticket to UpLift Live at uplift-live.com – and if you know anyone else who'd be interested in an advanced conference about LinkedIn, tell them about this podcast and how to get a ticket!
Lift-off is coming soon, so thanks for listening and stick with us as we prepare for launch.
This is Mission Control … over and out.
UpLift Live Mission Control
TICKETS: uplift-live.com
QUESTIONS/FEEDBACK: john@uplift-live.com
