Welcome to Salesy with Meghan. Today, Meghan sat down to talks Content Strategy with Blair.
Blair Mlotek whose background goes from journalism to marketing, co-founded a social media agency, Cleo Social, with a friend of hers, talks about the importance of self-promotion on social media and leverages with listeners on how to overcome feelings of awkwardness about sharing their personal experiences online and in their business.
Exploring the importance of authenticity and vulnerability within your social media content, Meghan and Blair share tips on how to effective plan and create content. Blair suggests to the listeners that a good place to start would be with content strategy and being comfortable with being imperfect.
Think of the freedom that authenticity can bring you in your business?
The two continue to discuss the issues with societal pressures of perfection and how it can deter creative individuals from promoting their brand and business.
Meghan and Blair encourage listeners to engage in their true selves when it comes to content creation, because trust the experts, the results for your brand and business will reflect honest and true growth.
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People/Things Mentioned:
Blair Mlotek:After years of freelance journalism and managing clients in the communications agency world, Blair realized that there was one place that always brought the highest success rate to brands: the vast world of social media. While she continues to work with brands to bring creative ideas to their feeds, Blair has been talking about entrepreneurship more and more as she gets further into the experience herself. Blair really enjoys being able to help others who are going through it, make them feel seen, and offer the practical advice she wishes she had.
For more information or to work with her:
Meet the Founders and Communications and Content Team — Cleo Social
Blair's LinkedIn: Blair Mlotek | LinkedIn
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