Before you can create a great podcast with meaningful, powerful relationships, you need to define your target listener. Most podcasts decide they are focused on a niche and leave it at that. I hear, "My podcast is for entrepreneurs." A broad category of listeners isn't defined nearly well enough to help you focus your content.
When creating content, you will approach fans of the Oakland Raiders of the National Football League different than you would talk to fans of the New York Philharmonic. You will speak differently to young men in college than you would to grandmothers who enjoy knitting. When you define your target audience, you will define your strategy to reach that audience.
If you are creating a podcast around retirement, your target audience may be defined by gender and age, such as men in their early twenties or 50-year-old women. Their age is the commonality.
Your target audience could also be defined by a common passion. The podcast could cater to fans of Harley Davidson who ride at least 25,000 miles per year. Their fanaticism ties them together.
This episode walks you through your listener definition using the Podcast Talent Coach worksheet found online at PodcastTalentCoach.com.
This week, complete the worksheet to really define your avatar. I think you'll be surprised how it helps shape your content.
I'd love to help you with your podcast. Please let me know how I might be of assistance. You can also find tools to help you create great content at www.PodcastTalentCoach.com.
Let's turn your information into engaging entertainment.
