Pandora's Box is open. AI will revolutionize how we work, and what work we will do. Rich talks about the changes in accounting and Mark elaborates on our need to adapt.
About Mark: Mark leads a team with the only AI-native platform that enables Go To Market (GTM) teams to plan, predict, prove, and pivot their investments in real time. With over 26 years of experience in marketing communications and strategy, he has a passion for transforming GTM performance with data-driven insights and agile decision making. In addition, Mark has been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. He is committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.
