In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused product-led content. Masuma shares her insights on content repurposing, emphasizing the need for strategic adaptation rather than simple copy-pasting to fit different platforms and audience expectations. The conversation covers techniques for identifying content gaps, the benefits of repurposing, balancing call-to-actions, and integrating different types of content in a cohesive strategy. Masuma also talks about her shift from Twitter to LinkedIn and how she's leveraged content repurposing to build her presence on new platforms.
00:00 Welcome and Introduction to Masooma Memon
01:34 Challenges in SaaS Content Writing
02:38 The Importance of Non-Salesy Product-Led Content
03:19 Effective Content Repurposing Strategies
03:43 Avoiding Copy-Paste in Content Repurposing
06:15 Benefits of Strategic Content Repurposing
08:27 Steps to Start Content Repurposing
10:14 Identifying Gaps and Generating Ideas
14:00 Repurposing Content for Different Platforms
15:47 Evolving Content with Changing Trends
20:58 Balancing Sales and Trust in Content
22:06 Effective Use of Call to Actions
25:38 Empowering Clients for Success
25:56 Relevance and Consistency in Content
26:46 Handling Client Pushback
28:43 Repurposing Long-Form Content
30:46 Efficiency in Content Creation
33:22 Testing and Prioritizing Content
34:18 Final Tips on Content Repurposing
41:30 Connecting and Networking on LinkedIn
Masooma Memon is our Teacher.
Connect with Masooma:
Linkedin: https://www.linkedin.com/in/masooma-memon/
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https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
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Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
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Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
