In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community.
00:00 Welcome and Podcast Reminders
01:03 Introducing Lindsay Burgess
01:57 Lindsay's Journey and Approach
05:59 The Importance of Messaging
07:36 Transitioning to an Application Process
10:26 Targeting the Right Audience
16:41 Building Connections and Community
19:52 Creating Effective Content for Service Businesses
35:41 Organizing Public Facing Bio
35:58 Crafting Effective Messaging
36:33 Understanding Core Values
38:52 The Problem with Pain Point Marketing
39:52 Creating Connection Through Content
51:51 Building Trust vs. Authority
54:33 How to Work with Lindsay
Lindsay Burgess is our Teacher
Connect with Lindsay:
https://www.instagram.com/contentcoachlindsay/
https://contentcoachlindsay.com/
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https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
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Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
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