In this informative and strategy-packed episode, host Jared Erni delivers actionable insights for impact-driven entrepreneurs looking to refine their local SEO and maximise their online presence effectively. We unpack critical distinctions between traditional SEO and local SEO, offering unique, easy-to-implement tips to optimize Google profiles for better keyword performance.
Dive into the nuances of local search optimization, as we explore the subtleties that set it apart from broader SEO techniques. Learn how the arrangement of your Google profile can significantly influence its ranking, thereby driving more traffic to your business and positioning ahead of competition. Discover free resources and tools, as mentioned by our guest, that aid in generating a list of high-performance keywords. Focusing on crafting engaging content that enhances your Google profile's visibility, the episode is a treasure trove for anyone aiming to boost their digital marketing efforts.
SEO differentiation: Understand the distinction between traditional SEO and local SEO, emphasizing the latter's focus on optimizing your Google profile.
Keywords optimization: Gain insights into strategically incorporating keywords into your Google profile content, such as business descriptions and posts, to improve search rankings.
Google's suggestions: Learn a handy trick involving Google’s suggestion feature to find commonly searched terms to include as potential SEO keywords.
Q&A feature: Discover how using Google profile's Question and Answer feature can enhance your profile with relevant metadata.
Heat map tools: Explore advanced local SEO tools like local IO for a heat map perspective of keyword rankings across geographic regions.
"Local search optimization is about ranking your Google profile so that your profile ranks."
"If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for."
"You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can."
"You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and A."
"Mapleds Pro is built into our community... to show you keywords."
Website of guest's company: Humming AI (URL was not provided in the transcript)
Local SEO tool: Local IO (https://local.io)
Local SEO agency-level tool: Local Dominator (URL was not provided in the transcript)
The for Impact podcast website/subscription details (URL was not provided in the transcript)
Tune into the full episode for more insight into local search optimization and harnessing AI for enhancing business profiles. Keep up with 'for Impact podcast' for more valuable discussions that empower you, the entrepreneur, to make a meaningful impact with your work. Stay informed, stay inspired, and continue to grow with us.
