In this episode of the For Impact podcast, host Jared Erni opens up the floor for a Q&A session with members of the community. Listeners have the opportunity to ask questions and seek advice on various topics related to impact-driven entrepreneurship. Jared provides valuable insights and guidance on topics such as Google profile optimization, timeline for results, website optimization, and more. The episode offers practical tips and strategies for entrepreneurs looking to make a positive impact in their communities.
Google Profile Optimization: Jared emphasizes the importance of optimizing your Google Business profile to improve your online visibility. By consistently updating your profile with customer reviews, business updates, and relevant photos, you can increase your chances of ranking higher in local search results.
Timeline for Results: While the timeline for seeing results may vary, Jared suggests that leading indicators of improvement can be seen within two to four weeks. Consistency and frequency in feeding the algorithm with fresh content are key to achieving long-term success.
Website Optimization: Jared advises entrepreneurs to focus on creating a compelling offer at the top of their website to capture the attention of potential customers. By highlighting the transformation and emotional benefits of your services, and offering a value-add incentive, you can increase conversions and drive more traffic to your website.
Review Generation: To increase the frequency of reviews, Jared recommends implementing multiple touchpoints and incentives for customers to leave reviews. By priming the pump and over-delivering on customer experience, you can encourage customers to share their positive feedback and help boost your online reputation.
Google Merchant Center: For e-commerce businesses, Jared suggests exploring the Google Merchant Center as a way to showcase your products on Google. This platform allows you to display your products at no cost and reach a wider audience.
"The more frequent and consistent you feed the algorithm, the better it's going to perform for you." - Jared Erni
"Focus on value creation rather than selling a service. Highlight the emotional benefits and over-deliver to create a memorable customer experience." - Jared Erni
"Reviews are like oxygen in my business. Ask for reviews and over-deliver to create reciprocity." - Jared Erni
To listen to the full episode and gain more insights from Jared Erni, visit the For Impact Podcast website or your preferred podcast streaming platform.
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