Host: Mike Moll
Guest: Behdad Jamshidi, Founder of Cjam Marketing
Length: Approx. 1 hour
Website: www.cjammarketing.com
Contact: behdad.jamshidi@cjammarketing.com
In this expert-packed episode, Mike Moll sits down with Behdad Jamshidi of Cjam Marketing to unpack how agency owners can grow their business by becoming better communicators, sellers, and service providers. With experience in both technical business consulting and marketing brokerage, Behdad shares critical insights into what businesses are actually looking for when hiring agencies—and what most agencies get wrong.
What a Marketing Broker Does:
How Behdad connects businesses with vetted agencies using his dual experience in engineering and marketing strategy.
Common Disconnects Between Businesses & Agencies:
Why many agencies don’t understand business—and vice versa—and how to bridge that gap.
The Biggest Mistakes Agencies Make in Sales Calls:
Talking too much about themselves and not enough about the client’s goals.
How to Lead with Discovery, Not Selling:
Why asking questions and listening deeply sets the foundation for a strong client relationship.
The Myth of Being “Full-Service”:
Why it’s okay not to be good at everything—and how transparency actually improves client retention.
Proposal Strategy That Wins:
How to structure a proposal by reaffirming business goals, tailoring solutions, and emphasizing fit—plus why you should always present it live.
What Businesses Really Care About:
It’s not the bullet points. It’s trust, alignment, and confidence that you can help them reach their goals.
Handling Onboarding with Process:
The difference between great and poor onboarding? Process, repeatability, and proactive communication.
Growth vs. Sustainability:
Why some of the best agencies aren’t chasing scale—they’re focused on being the best for a niche audience, with high profit and low stress.
Focus on understanding your client's business deeply.
Be honest about what you can’t do.
Customize pitches to client goals—not your agency’s services.
Use proposals to tell a story—not list features.
Build systems for onboarding and delivery to scale quality.
Know what size and style of agency you want to be—growth isn’t always the answer.
📧 Email: behdad.jamshidi@cjammarketing.com
🔗 Connect on LinkedIn (search: Behdad Jamshidi)
