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Title: Beyond the Idea
Subtitle: How to Execute Innovation in Any Organization
Author: Chris Trimble, Vijay Govindarajan
Narrator: Kaleo Griffith
Format: Unabridged
Length: 3 hrs and 42 mins
Language: English
Release date: 09-24-13
Publisher: Macmillan Audio
Ratings: 4 of 5 out of 15 votes
Genres: Business, Career Skills
Publisher's Summary:
The New York Times best-selling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented audiobook.
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the worlds best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the worlds leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, listen-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.
By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimbles parable. Beyond the Idea shows exactly how to:
Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.
