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Title: The Perfect Sales Presentation
Author: Robert L. Shook
Narrator: Buck Rodgers, Mary Kay Ash
Format: Unabridged
Length: 1 hr
Language: English
Release date: 12-16-99
Publisher: Bantam Doubleday Dell Audio
Ratings: 3.5 of 5 out of 22 votes
Genres: Business, Career Skills
Publisher's Summary:
First, follow fictitious salesman Michael Baker step-by-step through the essential stages of a successful, detailed sales presentation from preparing for the presentation and getting past the gatekeeper on the telephone to overcoming objections and closing the sale. Then, the 5 super-salespeople speak candidly about their own experiences and the secrets of their success. Among the topics discussed are how to make a cold call, how to control tone of voice and appearance, how to get on a first-name basis with the decision-maker, and how seasoned professionals deal with rejection. This is truly a must-have reference and inspiration for anyone who wants to sell anything.
