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Title: The Political Brain
Author: Drew Westen
Narrator: Anthony Heald
Format: Unabridged
Length: 16 hrs and 35 mins
Language: English
Release date: 09-11-07
Publisher: Blackstone Audio, Inc.
Genres: Science & Technology, Psychology & The Mind
Summary:
In politics, when reason and emotions collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.
The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a 21st-century understanding of how the mind and brain really work.
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