Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss
- Alfred Hitchcock and the MacGuffin with screenwriter John August
- Edward Hopper's iconic painting, Nighthawks
- the meaning of the Starbucks siren
- Walt Disney's theme park design "weenie" and other visual magnets with Thinkwell Group CEO Craig Hanna
