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This week, Karen Lee—Founder and CEO of GLOU Beauty, a sustainable beauty marketplace on a mission to reimagine e-commerce for beauty lovers in an age of conscious consumerism—shares the inspiration behind her company and its focus on operational efficiency: “Our whole goal is to try and bring more joy in your life and reduce any kind of pain you might have”. As sustainability becomes more important within the business world, Karen’s concept of “rehoming” makeup, skincare, and other beauty products has become increasingly important. Karen also discusses the importance of listening to consumers, implementing machine learning, and building a team with a shared vision. She attributes her success to “knowing what other people are good at, and putting that together”.