I’m not sure if you realize but we all buy based on what we read. Sure, what we see, feel and taste are part of the sales process but ultimately, we need to read what we are buying, how to buy it and what it costs.
But it’s not quite that easy. Writing compelling marketing messages that compel people to purchase can be challenging. And writing it without manipulation so you can sleep at night can seem more difficult.
Meet Joy Capps. Author of the new book “Joyful Copy.” She’ll share with us how you can write compelling copy that sells while holding true to your values. You don’t need to manipulate your audience to get them to buy. You can be authentic and truthful and attract all the business that you need.
