Cracker Barrel's attempted rebrand lit up the internet—but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to "New Coke" and other big-brand missteps.
The lesson for married entrepreneurs? Expansion is great—if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your existing buyers, and how "nostalgia" (surprise!) still wins with younger audiences. Translation: keep what people love, then pilot the new.
You'll also hear practical ways to pressure-test change as a couple-led team—from founder interviews and customer listening to limited market tests—so you protect profits, avoid avoidable conflict at home, and buy back time you'd otherwise spend doing cleanup.
Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/
Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download
Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk
Protect the core: modernize, don't amputate.
Weight research to loyal customers before chasing new segments.
Give choices (keep the classics while piloting new offers).
Test small (limited locations/segments) before rolling out big.
Honor the brand story—talk to founders/OG customers early.
Nostalgia sells (even with Gen Z); don't discard it.
Measure reality, not vibes: let sales, retention, and sentiment data lead.
As spouses in business, align on "non-negotiables" first to prevent conflict later.
Expand the market by adding rings around the core, not replacing it.
Listen continuously—surveys, DMs, and event feedback are your free focus groups.
