If you're somebody who is in business, and you want to create an audience and pull people into your world that you can nurture and convert into paying customers, you need a lead magnet.

And today we’re going to talk to you about what a lead magnet is, how to create one, and the key elements your lead magnet should have to be effective.

With an optimized lead magnet, you will be able to pull people into your business, warm them up, and lead them to your paid offer where they will be poised and ready to buy your product or service with ease.