Lead generators (also known as lead magnets) allow us to build our audience and following, and drive traffic to our paid offers. As business owners it is essential that we have an audience of aligned and interested so that when we launch or create products or services, there are people there who are willing to purchase from us and we generate sales. In order to adequately build a lead magnet that is valuable and captures the attention of a new audience or cold market, you need understand the different pieces of the lead magnet and how they work so that you can appropriately build and utilize it.
In today’s episode, I break down the pieces of lead magnet, what their purpose is, and how to know if your lead magnet is created properly and poised to convert clients onto your email list (and ultimately into sales).
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