Today’s guest is Marc McNamara, Chief Enablement Strategist at The Value Shift, a company that presents a unique solution to the sales productivity challenge. We’re here to talk about Marc’s experience with team enablement, how to get the best out of your top-of-funnel conversations, and finding the root of your buyer’s behavior.
Episode Highlights:
Resources:
Connect with Marc McNamara on LinkedIn, through The Value Shift website, or by emailing him direct at mmcnamara@thevalueshift.com
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler
Quotes/Tweets:
“Selling is an art and a science”- Marc
“Realize your prospects have a problem that can be solved, and then figure out how to uniquely add value to them.” - Marc
“Salespeople are about helping the customer”- Marc
“People, once they’re trained, will forget it all a week later”-Marylou