Description

With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

What's In This Session?

• Original concept by Brian Dean (1:01)
• This concept is universal and proven over decades (1:51)
• The LOST example (2:01)
• Bucket brigades (3:04)
• Examples (3:22)
• Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)

Show Notes & Resources Mentioned

• Storytape
• Backlinko
• LOST (TV show)
• Pro Church Tools
• Pro Church Tools on Facebook
• Pro Church Tools on YouTube
• Brady Shearer on Instagram
• Brady Shearer on Twitter
• Alex Mills on Instagram

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.